01 // Bizee2024 – 2026
Analytics & attribution from zero
Amplitude, GTM and paid-media signals built from scratch, and taught across the company.
16 years · the last decade for US companies · Remote from Guadalajara, US time zones
Alan Maldonado
Lead Software Engineer building analytics, experiments and funnels.
- days–weeks → 1–3 days
- to launch a new landing page at Bizee
- +15% production
- driven by Fuel, the Shopify app I led at Scalable Press
- 1 of 3 architecture leads
- setting direction for Bizee's software organization
Where I've worked
- Bizee
- Earnest
- Dow Jones / WSJ
- Scalable Press
Selected work
02 // Bizee2024 – 2026
Landing pages: days–weeks → 1–3 days
A CMS migration and performance work that made launching a page a matter of days.
03 // Scalable Press2019 – 2020
Fuel: a Shopify app that moved production
Led a print-on-demand app from day one to +15% production and a top-5 category spot.
About
I've spent 16 years building web products, the last decade with US companies — student lending at Earnest, news at Dow Jones and Fox, e-commerce at Scalable Press, and most recently Bizee, where I owned analytics and attribution and was one of three engineers setting architecture direction.
The work I enjoy most sits between engineering and the business, from instrumenting a funnel to measuring an experiment to shipping the change that moves the number.
I stay hands-on. Outside of work I built Orbit Player, a media player for Apple TV, and took it from first commit to the App Store in two weeks. I'm based in Guadalajara and work US hours.
Also shipping
Orbit Player
A media player for Apple TV, built in Swift and SwiftUI and taken from first commit to App Store release in two weeks.
Experience
Mar 2024 – Oct 2026
Bizee
— Lead Software Engineer
Built analytics and attribution from scratch, led the Vue 2 → 3 migration without pausing delivery, and helped move landing pages to a CMS that cut launches from days or weeks to 1–3 days.
Feb 2020 – Feb 2024
Wizeline · Earnest
— Senior → Staff Software Engineer
Four years on Earnest's private student loan origination funnel in React; grew into tech lead and, as concurrent Associate Engineering Manager, guided teams through a restructuring.
May 2019 – Jan 2020
Scalable Press
— Senior Software Engineer
Technical lead of Fuel from day one, a Shopify print-on-demand app that drove +15% production and held a top-5 spot in its category for several months.
Jul 2016 – May 2019
Wizeline · Dow Jones / WSJ
— Software Engineer → Senior
JavaScript, Node.js, Python and AWS for WSJ, Barron's and MarketWatch; Vue and Nuxt for Fox News and Fox Business.
2010 – 2016
Earlier — Neoris, Nubeware, Homex
— Software Engineer
.NET, SQL Server and ETL work, including my first projects for US clients.
How I work
One of three engineers setting architecture direction for Bizee's software organization, with decisions that shape the roadmap.
Mentoring at scale, with career tracking for 20+ engineers and coaching for 10+ new engineering managers.
Steady through change. I helped teams through a restructuring that removed the manager layer, looking after people's stability while leadership was rebuilt.
Contract work
While I look for my next full-time role, I take on focused contract work for teams that need results quickly.
Analytics & tracking audit
Amplitude, GTM, Meta Conversions API and TikTok events checked end to end, so your funnel numbers can be trusted.
Landing pages & Core Web Vitals
Faster pages and structured data that help both conversion and search.
Vue / Laravel delivery
Senior hands to ship features, migrations or upgrades in your existing Vue or Laravel codebase.